The timing of cart abandonment emails is crucial for maximum effectiveness. A typical strategy involves sending a series of emails:
First Email: Send within an hour of cart abandonment. This is a gentle reminder. Second Email: Send 24 hours later if the customer has not yet completed the purchase. Consider including an offer or discount. Third Email: Send 48-72 hours after the initial abandonment. This email could include a stronger incentive or a sense of urgency.