How to Track the Success of Cart Abandonment Emails?
To measure the effectiveness of your cart abandonment email campaign, track the following metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete the purchase after clicking through from your email. Revenue Recovered: The total amount of sales recovered from your cart abandonment emails.