What Skills are Required for Intermediate Email Marketers?
Intermediate email marketers build on the basics by developing a deeper understanding of segmentation and personalization. They should be adept at using A/B testing to optimize email performance. Proficiency in copywriting to craft compelling subject lines and email content is crucial. Familiarity with automation tools and workflows can significantly improve campaign efficiency. Additionally, they should have a solid grasp of analytics to interpret more complex data and refine strategies.