Regular data validation is key to maintaining a healthy email list. Here are some optimal times to perform validation:
Initial List Import: Validate your email list before importing it into your email marketing platform. Regular Maintenance: Schedule periodic checks (e.g., monthly, quarterly) to keep your list clean. Before Major Campaigns: Validate your list before launching significant email marketing campaigns to ensure maximum deliverability. After Data Collection: Validate new email addresses collected through forms, events, or other channels before adding them to your list.