While serif fonts have their advantages, there are situations where they might not be the best choice:
Modern or Minimalistic Design: If your brand has a modern or minimalistic design aesthetic, sans-serif fonts might be more appropriate. Small Sizes: Serif fonts can become difficult to read at smaller sizes, so they are not ideal for text that will be displayed in a small font size. Mobile Devices: Given the smaller screen sizes on mobile devices, sans-serif fonts are often easier to read.