Timing is crucial for the success of discount offers. Here are some optimal times to consider:
1. Seasonal Promotions: Leverage holidays and special occasions like Black Friday, Cyber Monday, or Christmas to send discount offers. 2. Customer Anniversaries: Send personalized discount offers on customers' birthdays or anniversaries of their first purchase. 3. Post-Purchase Follow-Up: Send a discount offer as a thank-you gesture after a customer makes a purchase, encouraging them to buy again. 4. Cart Abandonment: If a customer leaves items in their cart without completing the purchase, a timely discount offer can incentivize them to finalize the transaction.