clear calls to action

Where Should CTAs Be Placed?

Placement of CTAs can impact their effectiveness. Here are some considerations:
Above the Fold: Placing the CTA at the top of the email ensures it is seen without scrolling.
Within the Content: Embedding the CTA within the email content can make it feel more natural and relevant.
Multiple Locations: Including the CTA in multiple places (e.g., the beginning, middle, and end) can increase the chances of engagement.

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