Keywords should be strategically placed throughout your email content to maximize their effectiveness. Here are some key areas to consider:
Subject Line: The subject line is the first thing your recipients see, so it's crucial to include primary keywords here to catch their attention. Preheader Text: This is a snippet of text that appears next to or below the subject line in the inbox. Including relevant keywords can enhance your email's open rate. Body Content: Integrate keywords naturally within the email body to make the content more relevant and engaging. Call to Action (CTA): Including keywords in your CTA can make it more compelling and improve the chances of a click-through.