Historically, popular gTLDs such as .com, .org, and .net have been perceived as the most trustworthy due to their long-standing presence on the internet. .com, in particular, is the most recognized and often preferred choice for businesses. However, with the introduction of new gTLDs like .shop, .email, and .marketing, businesses now have the opportunity to select domain extensions that align more closely with their industry or service offerings, which can enhance brand relevance and memorability.