What Should Marketers Consider When Choosing a gTLD?
When selecting a gTLD for email marketing purposes, marketers should consider several factors:
Brand Alignment: Choose a gTLD that reflects your brand's identity and industry. Trust and Credibility: Opt for a gTLD that is well-regarded by your target audience. Memorability: Ensure the domain is easy to remember and spell. Security: Implement strong email authentication measures to protect against phishing and ensure deliverability. Relevance: Consider how the gTLD aligns with your marketing campaigns and long-term business strategy.