analyze and group

Which Metrics Should Be Tracked?

Some essential metrics to monitor include:
- Open Rate: The percentage of recipients who open the email.
- Click-Through Rate (CTR): The percentage of recipients who click on any links within the email.
- Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
- Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
- Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.
Tracking these metrics helps in understanding recipient engagement and overall campaign performance. For a deeper understanding of email marketing metrics, click .

Frequently asked queries:

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