Grouping, or segmentation, is a powerful strategy that involves dividing your email list into smaller, more targeted groups based on specific criteria. Segmentation allows for more personalized and relevant messaging, which can lead to higher engagement and conversion rates. Here are some common ways to segment your email list:
- Demographic Segmentation: Based on age, gender, income, etc. - Geographic Segmentation: Based on location, such as city, state, or country. - Behavioral Segmentation: Based on past behavior, such as purchase history or email engagement. - Psychographic Segmentation: Based on lifestyle, values, or interests.
Understanding how to segment your email list effectively can drastically improve your campaignâs performance. Discover more about segmentation techniques .