Several regulations can have an impact on email marketing practices:
General Data Protection Regulation (GDPR) - While primarily focused on data protection, GDPR also encourages companies to adopt sustainable data management practices. CAN-SPAM Act - This U.S. legislation regulates commercial emails and indirectly promotes reducing spam, which contributes to lower data center loads. California Consumer Privacy Act (CCPA) - Similar to GDPR, it encourages better data management and storage practices.