Competing CTAs (Calls to Action) refer to the presence of multiple action prompts within a single email. These can often lead to confusion or decision paralysis for the recipient, reducing the overall effectiveness of the email campaign. The goal of a CTA is to guide the recipient to take a specific action, such as purchasing a product, signing up for a webinar, or downloading a resource. When multiple CTAs are present, it can dilute the intended message, making it less likely that the recipient will take any action at all.