Feedback loop programs are crucial for several reasons:
Reputation Management: Complaints can negatively impact your sender reputation. Participating in an FBL program helps you quickly identify and address the root causes of these complaints. Compliance: Maintaining compliance with anti-spam laws, such as CAN-SPAM and GDPR, is easier when you have real-time feedback on how your emails are being received. Improved Engagement: By addressing complaints, you can improve your email engagement metrics, leading to higher open and click-through rates.