Including irrelevant links can have several negative impacts:
User Experience: Recipients may feel misled or annoyed when they click on a link expecting valuable information but are instead directed to unrelated content. Email Deliverability: Email service providers (ESPs) monitor user engagement. High bounce rates and low click-through rates (CTR) due to irrelevant links can harm your sender reputation, leading to your emails being marked as spam. Brand Trust: Irrelevant links can erode trust in your brand. Recipients may perceive your emails as disorganized or unprofessional, reducing the likelihood of future engagement.