Why are Lightweight Images Important in Email Marketing?
Using lightweight images in email marketing is crucial for several reasons:
Faster Load Times: Emails with lightweight images load quicker, reducing the likelihood that recipients will abandon the email before viewing it. Improved Deliverability: Emails with large images may be flagged as spam or not delivered at all. Lightweight images help ensure that your emails reach the inbox. Better User Experience: Recipients on mobile devices or with slow internet connections will have a smoother experience with lightweight images.