Log management tools provide several benefits to email marketers:
Improved Visibility: They offer a clear view of how recipients interact with your emails, helping you understand engagement levels. Issue Detection: Quickly identify and resolve issues like email bounces or delivery failures. Compliance: Ensure adherence to regulations such as GDPR and CAN-SPAM by maintaining detailed logs. Performance Tracking: Monitor key metrics and KPIs to evaluate the success of your campaigns. Security: Detect suspicious activities or potential security breaches.