Monitoring services are essential for several reasons:
Performance Optimization: They allow marketers to continually optimize their campaigns by understanding what works and what doesn't. Deliverability: Monitoring ensures that emails are reaching the inbox rather than being marked as spam. Compliance: They help ensure that campaigns comply with regulations such as GDPR and CAN-SPAM. Engagement: By tracking engagement metrics, marketers can tailor their content to better meet the needs of their audience. ROI: Effective monitoring helps in measuring the return on investment of email marketing efforts.