Maintaining a healthy relationship with your subscribers is crucial for any successful email marketing campaign. Periodic check-ins help to:
- Enhance Engagement: Regular communication keeps your brand top-of-mind for your subscribers, increasing the likelihood they will engage with your content. - Gather Feedback: Check-ins can include surveys or feedback forms that provide valuable insights into what your audience likes or dislikes. - List Hygiene: They help in identifying inactive subscribers, allowing you to clean your list and improve your deliverability rates. - Brand Loyalty: Consistent and thoughtful communication fosters a sense of loyalty and trust in your brand.