How to Measure the Effectiveness of Periodic Check-Ins?
It's essential to track key metrics to determine the success of your periodic check-ins. Here are some important metrics to consider:
- Open Rates: The percentage of subscribers who open your emails. High open rates indicate that your subject lines and sender name are compelling. - Click-Through Rates (CTR): The percentage of subscribers who click on links within your email. This shows the effectiveness of your content and call-to-actions. - Conversion Rates: The percentage of subscribers who complete a desired action, such as making a purchase or filling out a survey. - Unsubscribe Rates: The percentage of subscribers who opt out of your emails. A high unsubscribe rate may indicate that your content is not resonating with your audience. - Feedback: Direct feedback from surveys or replies can offer qualitative insights into how your emails are perceived.