Measuring the impact of discounts is crucial to understand their effectiveness and adjust your strategy accordingly. Key metrics to track include the open rates, click-through rates, and conversion rates of your discount emails. Additionally, monitor the average order value and customer lifetime value to see if discounts are driving profitable behavior.
It’s also essential to conduct A/B testing to compare the performance of discount emails against non-discount emails. This can provide valuable insights into how discounts are influencing customer behavior and help you refine your email marketing strategy.