Data Backup: Keeping a backup of your subscriber data ensures that you have access to your lists in case of any system failure or data loss. Compliance: Regularly exporting data helps in maintaining compliance with data protection regulations such as GDPR and CAN-SPAM. Performance Analysis: Exporting campaign data allows you to analyze performance metrics and improve future campaigns based on insights. Integration: Exported data can be used to integrate with other tools and platforms, enhancing your overall marketing strategy.