Why are SPF, DKIM, and DMARC important for Email Marketing?
Implementing SPF, DKIM, and DMARC is crucial for maintaining the deliverability and reputation of your email campaigns. Without these protocols, your emails are more likely to be marked as spam or rejected by recipient mail servers. This can severely impact your open rates and engagement metrics. Additionally, these protocols help protect your subscribers from phishing attacks and other malicious activities that might use your domain.