What Can Cause High Bounce Rates and How to Mitigate Them?
High bounce rates can be caused by several factors, including:
- Sending emails to invalid or outdated addresses. - Using a sender domain that is blacklisted. - Having poor email content that triggers spam filters.
To mitigate high bounce rates:
- Regularly clean your email list to remove invalid addresses. - Use email verification tools before sending out campaigns. - Ensure your content is high quality and complies with email marketing best practices.