There are several reasons why businesses might opt for self-service email marketing:
Cost-Efficiency: Self-service platforms often come at a lower cost compared to full-service options. This makes them ideal for small businesses and startups. Control and Flexibility: Users have complete control over their email campaigns, allowing for quick adjustments and real-time updates. Ease of Use: These platforms are designed to be intuitive, enabling users with little to no technical knowledge to create professional-looking emails. Scalability: As your business grows, self-service platforms can scale with you, offering more advanced features as needed.