There are several reasons why you might consider migrating to a new email marketing platform:
Improved Features: Newer platforms may offer advanced features like better automation, A/B testing, or enhanced analytics. Cost Efficiency: You might find a more cost-effective solution that suits your budget better. Deliverability: Some platforms have better relationships with ISPs, leading to higher deliverability rates. Scalability: As your business grows, you may need a more robust solution that can handle larger volumes of emails.