Brands use celebrity endorsements for several reasons:
Credibility: Celebrities can lend their credibility and trust to a brand, making it more appealing to consumers. Reach: Celebrities have large followings, which can help brands reach a broader audience. Engagement: Celebrity endorsements can increase engagement rates as fans are more likely to open and interact with an email featuring their favorite stars. Brand Image: Associating with a celebrity can enhance a brand's image and make it appear more high-end or exclusive.