There are several reasons why a web based archive is crucial for email marketing:
Accessibility: Subscribers can easily access old newsletters or promotional emails they might have missed or want to revisit. Transparency: A public archive enhances trust as subscribers can see the history of communications. SEO Benefits: Archived emails can be indexed by search engines, potentially improving your website's search engine ranking. Reference and Compliance: It provides a record for legal compliance and can be referenced for consistency in future campaigns.