image size and format

Why does image format matter in email marketing?

Choosing the right image format is crucial for various reasons. Different formats offer different qualities in terms of compression, clarity, and load times. For instance, JPEG is great for photographs due to its high compression rates while maintaining quality. PNG is preferred for images with transparent backgrounds and offers lossless compression. GIFs are useful for simple animations but can be larger in size. Using the appropriate format ensures that your email loads quickly and looks professional.

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