Resource imbalance can occur due to a variety of factors:
1. Budget Constraints: Limited budget may force marketers to prioritize certain aspects over others. 2. Lack of Expertise: Insufficient knowledge or skills can lead to an over-reliance on certain tools or strategies. 3. Time Management: Poor time allocation can cause some tasks to be rushed or neglected. 4. Improper Planning: Without a strategic plan, resources may be scattered rather than focused on key areas.