Several factors contribute to the disconnect in analytics:
Data Silos: When data is stored in separate systems that do not communicate well with each other, it becomes challenging to get a comprehensive view of email campaign performance. Lack of Standardization: Different platforms may use varying metrics and definitions, making it difficult to compare and analyze data across multiple sources. Complex Metrics: Advanced metrics like engagement rates and conversion rates can be complex to measure accurately, leading to potential discrepancies. Inadequate Tools: Some email marketing platforms may lack the advanced analytics tools needed to derive meaningful insights from the data.