Integrating CRM with email marketing offers several advantages:
1. Personalization: By integrating CRM, you can create highly personalized email campaigns based on customer behavior, preferences, and history. 2. Segmentation: CRM data allows for better audience segmentation, ensuring that your email content is relevant to each recipient. 3. Automation: Combining CRM with email marketing enables automation of email workflows, saving time and improving efficiency. 4. Analytics: CRM integration provides comprehensive analytics, helping you understand the effectiveness of your email campaigns and make data-driven decisions.