Personalization is crucial for increasing engagement and conversions. Data allows you to personalize emails in several ways:
Dynamic Content: Use data to populate emails with personalized content, such as product recommendations based on browsing history. Personalized Subject Lines: Increase open rates by including the recipient's name or referencing their recent activity in the subject line. Triggered Emails: Send automated emails based on specific actions (e.g., abandoned cart reminders) using real-time data.