A clear CTA guides the recipient on what to do next, whether itâs to make a purchase, sign up for a webinar, or download a resource. An effective CTA is:
- Action-Oriented: Uses strong verbs like âBuy,â âDownload,â âRegister.â - Visible: Stands out in the email, often through buttons or bold text. - Relevant: Directly related to the content of the email.