The importance of a list manager cannot be overstated. Here are a few reasons why:
Segmentation: A list manager allows you to segment your email list based on various criteria such as demographics, purchase history, and engagement levels. This enables more targeted and personalized email campaigns. Deliverability: By maintaining clean and updated email lists, a list manager helps improve email deliverability rates and reduces the chances of your emails being marked as spam. Compliance: Ensures compliance with laws and regulations such as GDPR and CAN-SPAM by managing opt-ins, opt-outs, and consent records properly.