audit trail

Why is an Audit Trail Important?

An audit trail is crucial for several reasons:
Compliance: It helps in adhering to various regulatory requirements like GDPR, CAN-SPAM, and other data protection laws.
Security: Tracks unauthorized access or changes to the email marketing system, thereby enhancing security.
Performance Tracking: Assists in monitoring the effectiveness of campaigns by providing detailed insights into user interactions.
Accountability: Ensures that any changes or actions can be traced back to the responsible individual, fostering a culture of accountability.

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