What are the common cybersecurity risks in Email Marketing?
Email marketing, while an effective tool for reaching audiences, is fraught with various cybersecurity risks. These commonly include phishing attacks, malware distribution, and data breaches. Cybercriminals target email campaigns to steal sensitive information such as customer data, financial details, and login credentials. Phishing attacks often involve sending fraudulent emails that appear to come from a reputable source, tricking recipients into clicking malicious links or downloading infected attachments.