Having an engaged email list is crucial for several reasons:
Higher ROI: Engaged subscribers are more likely to convert, leading to a better return on your email marketing investment. Improved Deliverability: Email providers often use engagement metrics to determine where to place your emails. Higher engagement can lead to better inbox placement. Reduced Unsubscribe Rates: When your audience finds value in your emails, they are less likely to unsubscribe. Stronger Customer Relationships: Regular engagement fosters trust and strengthens the relationship between your brand and your subscribers.