Once you've built an engaged email list, maintaining it is equally important. Hereâs how:
Consistent Communication: Keep your subscribers engaged by sending regular emails, but avoid overwhelming them with too many messages. Encourage Feedback: Ask your subscribers for their opinions and preferences to better tailor your emails to their interests. Monitor Engagement Metrics: Keep a close eye on key metrics like open rates and CTR to identify trends and areas for improvement. Clean Your List: Regularly remove inactive subscribers to maintain a high-quality list. This can improve deliverability and engagement rates.