Having an organic subscriber base is crucial for several reasons:
Higher Engagement Rates: Organic subscribers are more likely to open, read, and click through your emails. Better Deliverability: ISPs (Internet Service Providers) are more likely to deliver your emails to the inbox rather than the spam folder if you have a high engagement rate. Accurate Analytics: With an organic list, the metrics you gather (like open rates, click-through rates, and conversions) are more reflective of your true audience. Long-term Relationship: Building an organic list helps you foster long-term relationships with your audience, which is beneficial for customer retention.