Effective color contrast is crucial for several reasons:
Readability: High contrast between text and background improves readability, ensuring that your message is easily understood. Accessibility: Proper contrast makes your emails accessible to a broader audience, including those with visual impairments. Engagement: Contrasting colors can draw attention to important elements like call-to-action (CTA) buttons, boosting click-through rates. Aesthetics: Good contrast contributes to a visually appealing email, enhancing the overall user experience.