optimize cta placement

Why Is CTA Placement Important in Email Marketing?

In email marketing, the call-to-action (CTA) is a critical element that guides the recipient towards taking a specific action, such as making a purchase, signing up for a webinar, or downloading a resource. The placement of the CTA can significantly impact the click-through rate (CTR) and overall conversion rate of an email campaign. Properly positioned CTAs can drive engagement, enhance user experience, and ultimately boost ROI.

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