open rate

What Factors Affect Open Rate?

Several factors can influence the open rate of your email campaigns. These include:
Subject Line: An engaging and relevant subject line can significantly boost open rates.
Sender's Name: Emails from a recognized and trusted sender are more likely to be opened.
Timing: Sending emails at times when your audience is most likely to check their inbox can improve open rates.
Segmentation: Targeting specific segments of your audience with personalized content can lead to higher open rates.
Preheader Text: The preview text that appears next to or below the subject line in the inbox can also influence open rates.

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