Detecting disposable emails is crucial for email marketers because they can negatively impact email marketing campaigns. Here are some of the reasons:
Lower Engagement: Disposable emails are often not checked regularly, leading to lower open rates and click-through rates. Increased Bounce Rates: Since these emails are temporary, they may become invalid quickly, leading to higher bounce rates. Skewed Analytics: Including disposable emails in your list can distort your analytics, making it difficult to measure the actual performance of your campaigns. Potential for Fraud: Disposable emails can be used for fraudulent activities, such as abusing free trial offers or creating fake accounts.