Why is Domain Authority Important in Email Marketing?
Domain Authority is crucial in email marketing for several reasons:
Deliverability: High DA enhances your email deliverability rates, meaning your emails are less likely to end up in spam folders. Reputation: A strong DA builds your sender reputation, making internet service providers (ISPs) more likely to trust your emails. Engagement: Higher DA can improve email engagement metrics such as open rates and click-through rates (CTR).