Cleaning your email lists is crucial for several reasons:
Improved Deliverability: By removing invalid addresses, you reduce the chances of your emails bouncing, which can negatively impact your sender reputation. Higher Engagement Rates: Sending emails to engaged recipients increases the likelihood of opens, clicks, and conversions. Cost Efficiency: Most email service providers charge based on the number of subscribers. By maintaining a clean list, you can save money. Better Analytics: Accurate data allows you to make informed decisions and refine your marketing strategies.