What Happens if You Don't Obtain Explicit Permission?
Failing to obtain explicit permission can have several negative consequences:
Legal Penalties: Non-compliance with email marketing laws can result in hefty fines and legal actions. Damage to Reputation: Sending unsolicited emails can damage your brand's reputation and trustworthiness. Increased Spam Complaints: Recipients are more likely to mark unsolicited emails as spam, which can hurt your deliverability rates. Lower Engagement: Emails sent without explicit permission are less likely to be opened and engaged with, reducing the effectiveness of your campaigns.