Forwarding is important because it can significantly enhance the virality of your email campaigns. Here are some key reasons why forwarding matters:
Extended Reach: When your email gets forwarded, it reaches an audience that you may not have direct access to. Credibility: A forwarded email comes with an implicit recommendation from the original recipient, which can add trustworthiness to your message. Cost-Effective: Forwarding doesn't cost you anything extra, yet it can yield substantial benefits. Increased Engagement: Forwarded emails are often more likely to be opened and read because they come from a known contact.