After sending your email, it's important to evaluate its performance. Here's what to include in a post-send checklist:
1. Open Rates: Analyze the percentage of recipients who open your email. 2. Click-Through Rates (CTR): Measure the number of recipients who clicked on your links. 3. Conversion Rates: Determine how many recipients took the desired action (e.g., made a purchase, signed up for an event). 4. Bounce Rates: Check for hard and soft bounces to clean up your email list. 5. Unsubscribe Rates: Monitor how many recipients opted out after receiving your email.